First News
Volume:7, Number:37
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Business & Finance 1

Shaking Up the Telecoms Market

Mukesh Ambani’s Jio has sent shock waves through the Indian telecommunications market reducing the number of competitors from one dozen to six, which is soon likely to become four

| Tanweer Hassan |

The Indian telecommunication sector is going through many upheavals as buyouts, mergers and quick exits are reshaping it. India's richest man, Mukesh Ambani, is shaking up the country's ultra-competitive mobile market as telecommunications companies are scrambling to either consolidate or cut their losses and run.

Norwegian multinational Telenor recently became the latest to quit India and analysts expect other brands will disappear as intense price wars sparked by tycoon Mukesh Ambani mean thinning profit margins. India's multibillion dollar telecoms sector had a dozen companies battling for customers as recently as 2010. Now, there is around half that number and industry watchers say soon there will be only four. The race to consolidate has hastened since Ambani sent shock waves through the sector in September when he launched Reliance Jio's 4G network with a free service for the rest of 2016 that was later extended to April. The audacious offer was followed by vastly cheaper data plans and free voice calls for life, forcing rattled competitors to slash their own tariffs to maintain market share while also seeking extra investment. India's telecoms sector, which global research firm International Data Corporation estimates will have market revenue of USD37 billion this year, has long been a risky and costly endeavor for companies. Network operators have to overcome regulatory difficulties to purchase expensive wireless spectrum to provide services that are often plagued by dodgy reception, frequent call drops and fluctuating internet speeds. But Jio's arrival has added a new dimension as major players, including Vodafone and Idea, explore tieups to match the deep pockets of the Reliance Industries-backed telecoms company, while others are being forced to call it a day.

Telenor announced in late February that market leader Bharti Airtel would acquire its Indian operations, saying the amount of investment needed to compete in the crowded sector would not offer a worthwhile level of return. The withdrawal came after Videocon Telecom told subscribers in January that it planned to cease operations and pull out of the market. Aircel and Mobile TeleSystems (MTS) have sold up since the beginning of 2016. Jio signed up 100 million users in its first six months and wants to lead the market with a 50 percent share by 2021, eyeing Airtel's status as India's largest telecoms provider.Airtel's deal with Telenor will see it boost its own subscriber numbers by around 40 million and greatly enhance its spectrum coverage as it battles to fend off Jio's ambitious target.

Airtel's position is also under threat from British mobile phone behemoth Vodafone and Mumbaibased Idea Cellular. Vodafone announced in January that it was in talks to merge its Indian unit with Idea in their own response to Jio. Global brokerage firm CLSA estimates that the pair would command a revenue market share of 43 percent by the start of the 2019-20 financial year, ahead of Airtel on 33 percent, if they combined. Jio would have 13 percent. Reliance Communications (RelComm) — owned by Ambani's younger brother Anil Ambani — has been responsible for much of the consolidation at the lower end of the market. RelComm announced that Aircel was merging with it around a fortnight after Jio's launch. It had already purchased Russian conglomerate Sistema's Indian telecoms business, branded MTS, earlier in 2016 and is now reportedly in talks with Tata Group's loss-making tele-services unit to join forces. Jio's free services eroded the profitability of its rivals in the recent quarter with Airtel reporting a 55 percent slump in on-year quarterly net profits and Reliance Communications announcing an almost 15 per cent slide. They are hopeful that an end to Jio's free subscriptions on April 1 will provide some respite, but analysts warn that current pricing levels are unsustainable and companies may have to endure significant losses in the short term.

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