Amazon, which launched as an online bookseller in 1995 but which now sells everything from designer clothes to groceries, bided its time before venturing into the US cultural capital. It launched brick and mortar bookstores in six other cities first, starting in its hometown Seattle in 2015. The online retail giant on May 25 opened its first brick and mortar bookstore in New York, selling a limited range of its highest-rated books and letting customers browse products as in times gone by. The New York store occupies a prime spot at Columbus Circle opposite Central Park. The offerings are limited to just 3,000 titles, none of which have received fewer than four out of five stars by Amazon’s online customers, who are invited to post their own reviews on the website. Amazon plans to open 13 more brick and mortar bookstores in the United States before the end of the year.