First News
Volume:7, Number:33
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LEISURE
THIS WEEK

Naked is Normal

P layboy is an American men's lifestyle and entertainment magazine. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a USD1,000 loan from Hefner's mother. Notable for its centerfolds of nude and semi-nude models called Playmates, Playboy played an important role in the sexual revolution and remains one of the world's best-known brands, having grown into Playboy Enterprises, Inc., with a presence in nearly every medium.

The magazine is now returning to its roots, bringing nudes back just a year after abandoning full frontal shots of women saying they had become outdated. Under the headline “Naked is Normal,” the magazine will bring nude pictorials back in its March/April edition. “I shall be the first to admit that the way in which the magazine portrayed nudity was dated, but nudity was never the problem because nudity isn’t a problem,” Playboy’s chief creative officer Cooper Hefner, son of Hugh Hefner, said in a statement on the magazine’s website. “Today we are taking our identity back and reclaiming who we are,” he added. Former Baywatch star Pamela Anderson was the last person to bare it all for the magazine in its January/ February 2016 edition.

Playboy had decided to stop publishing nude photos of women, saying they had become outmoded due to the plethora of free pornography on the Internet. The magazine’s circulation has dropped from about 5.6 million in 1975 to around 800,000 in recent years, and the magazine had also come under pressure from women to end a practice many found offensive and degrading. It launched a revamped version in March 2016 in which it replaced full frontal nudity with flirty, more natural shots of women in scanty attire. Cooper Hefner said that the magazine was also bringing back some of its other features, including “Party Jokes” and “The Playboy Philosophy” column that last appeared in the 1960s .

He said the upcoming issue was a “reflection of how the brand can best connect with my generation and generations to come.” The famed Playboy Mansion near Los Angeles, Hugh Hefner’s home and the venue for his lavish, hedonistic parties in the 1960s and 70s, was sold for USD100 million in August in a deal that allowed Hefner, 90, to continue living there for the remainder of his life.

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