First News
Volume:7, Number:43
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THIS WEEK

People Change Personas for Different Social Media Sites

People adopt unique personas for different social networking sites such as Facbook or LinkedIn, say American researchers at Pennsylvania State University in the US. Researchers theorized that these different personas stem from a desire to fit within the distinctive culture or etiquette of each site. For instance, a photo of someone drinking a colorful drink may be popular on Instagram, but sharing the same image in LinkedIn would be frowned upon. The researchers showed that women were less likely to wear corrective eyewear, like reading glasses, in their profile pictures, and users under the age of 25 were less likely to be smiling in their profile picture. The researchers do not believe that users are explicitly modifying their profile, but rather subconsciously adapting the behavior modeled to fit in.

Limit Smartphone Use to Avoid Personal, Social Problems

Smartphone addiction can trigger several mental and psychological health issues such as depression, social isolation, social anxiety, shyness, impulsivity, and low selfesteem. Technology addiction refers to addictive behavior related to social media, excessive texting, information overload, online shopping, gambling, video gaming, online pornography and overall smartphone usage. People who use smartphones in excess may experience personal, social, and workplace problems, warns new research. In the study, participants who identified themselves as “addicts” and “fanatics” exhibited signs that could indicate depression, social isolation, social anxiety, shyness, impulsivity, and low self-esteem, said Isaac Vaghefi, Assistant Professor at Binghamton University-State University of New York. Females were most likely to exhibit susceptibility to addiction, according to the study published in the Information Systems Journal.

Consuming Violent Media Content May Make You More Aggressive

An American study of young people in seven countries suggests that the violence they are exposed to via media content like TV shows and video games can be a risk factor for aggressive behavior, irrespective of the culture they grow up in. Researchers at Iowa State University surveyed 2,154 young people in Australia, China, Croatia, Germany, Japan, Romania, and the United States, about the level of violence encountered in TV shows and movies they watched and video games that they played. They also collected data on aggressive behavior and empathy. The findings, published in the Personality and Social Psychology Bulletin, established that violent media content was positively and significantly related to aggressive behavior in all countries. Exposure to media violence was also related to heightened aggressive thinking and lowered empathy.

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