Emirates won four accolades, including Best Airline Worldwide, at the Business Traveler Middle East 2017 Awards held on April 23 at Palazzo Versace, Dubai. At a ceremony attended by key travel industry executives, Emirates was also named “Airline with the Best First Class”, “Airline with the Best First Class Lounge” and “Best Frequent Flyer Program”. Emirates invests continually in product development and service enhancements. In the past year, the airline’s on-board enhancements included: newly designed Business Class seats, re-designed amenity kits for First and Business Class passengers, environmentally sustainable blankets and interactive augmented reality amenity kits for Economy Class passengers, and regular updates of its range of onboard toys for young flyers. The airline also continues to lead on the in-flight entertainment front with a broad choice of over 2,600 channels on its ice system.
On the ground, Emirates completed a USD11-million makeover of its Business Class Lounge at Concourse B of Dubai International Airport, and expanded its global network of dedicated lounges with the opening of its newest Emirates Lounge in Cape Town International Airport. Emirates Skywards, the airline’s loyalty program, last year launched Cash+Miles, enabling members to redeem flights using a combination of cash and Skywards Miles, regardless of their membership tier. Emirates also introduced “pay-per-visit” lounge access, enabling Emirates Skywards members and their guests traveling on Emirates, to enjoy the airline’s First and Business Class lounges at Dubai International Airport and abroad. For corporate customers, Emirates launched a revamped Emirates Business Rewards program to provide greater value, including easier Miles redemption and upgrades even on last minute bookings. Today, Emirates Skywards has 14 airline partners including strategic partnerships with Easyjet and Qantas, offering member access to one of the world’s largest networks of global travel destinations. The program also has 24 hotel partner brands covering nearly 20,000 properties worldwide.